Customer Activation for Capital Markets
Capital Market Analytical Record (CMAR) is a customer activation solution for Capital Market intermediaries and fund houses.The solution has predictive algorithms which can be leveraged to reactivate an inactive customer or further deepen existing relationships.
Capital Market Analytical Record for securities market / brokerage houses enables speedy analysis and business insights generation. It is an intelligent, proprietary data model consisting of comprehensive information at client level right from account opening, which helps in a targeted research.
Our solution identifies particular trait of each transacting customer and helps identify those who are likely to become dormant. Users can accordingly generate early Intervention points for customers to keep continuously transacting.
Understand customer appetite and tailor offerings accordingly. The solution enables to get a multi-dimensional view of the customer transaction.This allows users to market specific offerings suited to their unique needs
CMAR brings together the following functionalities:
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