Case Study 1: Insurance Analytics Suite - Retention

Customer Behaviour Digital Adoption

The client is a leading insurance intermediary in the general insurance a space.Policy renewal is a yearly process for the client that requires a lot of strategyformulation, marketing and resource efforts. However, owing to less transparencyand a single view of processes, various questions remain unanswered. The reasonsfor losing customers, points at which customers were lost, the need for earlyalerts, control over processes, were some of the identified gaps.


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